We accelerate
your SEO

We are SEO experts

Our 360 SEO approach incorporates the three main elements of SEO: technical, onsite, and offsite. We work with you to create customized solutions in all areas that will turn traffic into sales.


Technical SEO

You can have the best content on the slickest looking site around, but unless it's meeting the requirements of search engines, no one will see it. We will guarantee your site gets the visitors it deserves.


Onsite SEO

Your website framework is flawless, but you're not seeing the fruits of your labor? Our onsite SEO approach is tailored to your audiences' search intent throughout their journey. We help you put the right content, in front of the right people, at the right time.


Offsite SEO

We work with powerful high-authority domains such as Hubspot, BigCommerce, Drift, G2 (to name a few). That means we can help you to build relationships and secure sought after content partnerships for your brand. The kinds of relationships and partnerships that result in increased organic and referral traffic.


 

SEO FAQs

1

What does an SEO agency do?

So, you clearly know that SEO is important to your business. Why else would you be here on our site? What you may not know—and there's no shame if you don't—is what precisely an SEO company like Accelerate actually does. The answer, interestingly enough, has a lot to do with how you might have found yourself on this website in the first place.

Chances are, to get here, you performed a Google search for something like “SEO experts” or “best SEO companies”. Then, you'll have seen the first page of what are known as the SERPs (search engine results pages). That's the list of linked-to pages which Google—or maybe even Bing, if you use that search engine—provides for you.

Accelerate Agency's site was likely pretty high up on the SERP you looked at. That's not us donning the white hat of a hero and blowing our own trumpet. It's just that searchers don't tend to click on any page that's not ranked highly.

But what's all that got to do with what an SEO firm actually does? We hear you cry. Well, everything, basically. At its absolute simplest an SEO strategy is one which gets your web pages and content ranking as highly as possible on the SERPs that are relevant to your target audience.

It's only thanks to the SEO we perform on our own site, then, that we rank highly enough for you to click on our pages, and come to see what we've got to offer. In a nutshell, an SEO agency gets your website ranking more highly with Google's algorithms. That puts you higher on the SERPs, and ensures you get much more website traffic from organic search. That's the traffic made up of those people searching for precisely what you can provide.

When you get into the how of what a search engine optimization company does, is when things get a bit more complex. Top SEO has multiple strands. The following is a (very) brief rundown of some of the elements of the full-service SEO you can expect to receive from a top-class digital marketing agency:

  • On-page SEO - Everything that can be done to better optimize your own online presence. Including content creation or improvement of the existing content that's physically on your web pages. Those processes will also include keyword research and resulting web page optimization for those keywords. Technical SEO elements like improving site structure also fall under this umbrella, and an SEO agency can work with you or your webmaster here.
  • Off-page SEO - This is everything that can be done away from your website, but still improve the site's ranking. Things like improving social media presence, local SEO, and particularly, link building fall into this category. Link building is so notable, as the right backlinks profile can work wonders for the organic traffic of any website.
  • Reporting, evaluation, and integration - The best SEO strategy will also continually evolve. An SEO agency will track the success of any digital marketing strategy and report back to you regularly. They'll also use the data they gather to keep evaluating, tweaking, and improving their efforts.

    Finally, too, SEO efforts will also get integrated with your business's other marketing campaigns. Done well, SEO can work seamlessly alongside email marketing, pay-per-click (PPC) advertising, conversion rate optimization (CRO), and plenty more besides.

2

What are the components of a search engine optimization campaign?

No two SEO campaigns are identical. The optimization efforts that best suit a small business will be wildly different to those needed by an ecommerce company looking to rival Amazon (not a realistic SEO aim, just by the by).

There are, however, some core components of the digital marketing services that an SEO agency will build into every campaign. Let’s take a look at a selection of the most pertinent:

  1. Audit & assessment

    Any marketing company offering search engine optimization services worth their salt will start by assessing where your company currently stands. Technical site audits, keyword gap analysis, content audits, and link analysis all play a role here. Only by completing such assessments can SEO experts and marketers craft the perfect SEO campaign for your company.

  2. Technical SEO improvements

    Search engine marketing companies can make a range of changes to the technical makeup of your site to improve your search ranking. Those changes can encompass anything from improving page load time to tweaking site architecture and web design.

  3. On-page (on-site) SEO improvements

    In many ways, when it comes to internet marketing, content is still king. That’s why a search engine optimization (or search engine optimisation, for UK readers) campaign will also pay close attention to the content featured on your site.

    Keyword research, high-quality content creation, and on-page optimization all converge here. With the result, assuming you’ve chosen the right SEO agency, of vaulting your website up the SERPs that are most relevant to your target audience.

    Don’t think for a moment, though, that keyword stuffed copy is what passes for good content in a top-class SEO campaign. If that ever were the case, it certainly hasn’t been for a long time. No, the best on-page content for SEO purposes today is that which provides a great user experience, as well as impressing Google.

  4. Off-page (off-site) SEO improvements

    Google’s ranking factors—the aspects the search engine takes into account to rank web pages—are numerous. They don’t only take into account what’s on the pages themselves. The standing of a page or domain in the wider online marketing environment also plays a role.

    As such, an SEO campaign will also incorporate many SEO tactics to improve that standing. It’s perhaps easiest to think of off-page SEO as a form of reputation management. Its elements combine to help convince Google of your site’s trustworthiness, relevance, and authority within your field.

    One of the most important of those elements is link building. If your site boasts links from others with high domain authority within your niche, Google will sit up and take notice. Being considered a worthy source by a respected domain, after all, is proof of your own site’s trustworthiness and utility.

    The benefits of SEO link building aren’t limited to the realm of boosting organic search traffic, either. Top quality guest posts on high authority domains, for instance, can also play a part in your social media marketing. Not to mention helping to establish your business as an authority in your field, which can only help with lead generation and related activities.

3

What is an SEO audit? Does my company need it?

From the smallest local businesses to the largest global enterprises, no organization can succeed today without an online presence. Merely having a website, though, is far from enough. Your digital existence must be honed to be the best it can be. A major part of that is ensuring that people—and especially those people most likely to turn into your users or customers—can find you online.

The SEO performance of your website and online offerings is what determines how you’re doing in that regard. How, though, do you get a measure of your SEO performance? With an SEO audit, that’s how. Audits assess all the varied elements that determine how your pages are likely to rank on the SERPs that are most important to you.

A comprehensive SEO audit will look at your site, consider data sources like Google Analytics and Search Console, utilize AI tools, and do lots more besides. When complete, it will give you actionable insights, including but not limited to:

  1. How well you’re ranking for keywords you already know are important to your business
  2. Which keywords you could be targeting but aren’t, or which you’re failing to rank effectively for, at all
  3. Structural and technical weaknesses of your website
  4. Easy wins, like changing meta descriptions or fixing links, that could make more difference than you think
  5. How you stand as compared to your direct competitors

So, when you ask “does my company need an SEO audit”, you’re really asking whether such insights could benefit your business. Chances are, they absolutely could. There are some other signs that an SEO audit could be precisely what your business needs, too:

  • You have better domain authority than a competitor, but get less traffic
  • Your product and user experience is impeccable, but your customer base is still growing more slowly than you’d like
  • You keep pouring more and more money into paid advertising channels, but see no return on investment

All those challenges suggest there’s room for improvement in your SEO strategy. What needs doing, and how to go about it, is what you’ll learn from an SEO audit.

4

Why is content marketing important when it comes to digital marketing and search engine optimization?

SEO work has many strands. No two days are quite the same for any SEO team. In order to deliver the very best SEO services, pros in the field must wear a lot of hats. One day they might be working on competitor analysis and the next on outreach. Then, they might need to focus for a while on content marketing. And that brings us to the crux of this question.

Content marketing and SEO are not the same thing. That’s one common misconception to dispel. Neither, though, are they two competing strategies. That’s an equally misleading idea to disavow yourself of. Done right, content marketing and SEO go hand in hand to improve your website’s performance.

Sure, there are aspects of the SEO process that don’t relate to content marketing. You wouldn’t find a content marketer optimizing the load speed of a web page for use on mobile devices. Nor would they think about altering your business’s sitemap for crawlability. When you get down to it, though, a huge part of SEO is about content creation and optimization.

On-site SEO is built a lot around creating the very best content to satisfy both site visitors and Google. That kind of thing is what content creators and marketers eat. SEO specialists will be quick to tell you that you’ll struggle to achieve any bump in your rankings without top-class content.

It’s not just the on-site side of SEO where content and content marketing are essential either. Consider off-site SEO for a moment. That’s the process of building your brand’s reputation, wider online presence, and backlink profile. All in order to impress upon Google your trustworthiness, reliability, and the benefit you can offer searchers.

What does any meaningful success in off-site SEO require, almost above all else? Top-class content. A high-authority domain isn't going to link to a 200 word blog post, with no relevant information, that’s riddled with errors. It might, however, give you a hugely worthwhile dofollow link if you create a case study with genuinely interesting and useful insights.

Guest posting, too, is often an integral part of the link building process that’s vital to off-site SEO. And what’s needed in order to generate useful guest posting partnerships? You guessed it; great content.

So, why is content marketing important to SEO? Because the most effective SEO simply can’t happen without top-class content to serve as its fuel.

5

How are your SEO services unique to those offered by other SEO agencies?

There are plenty of SEO consultants, SEO firms, and digital marketing agencies offering SEO consultancy services out there. It would be pointless and inaccurate for us to claim otherwise. What there aren’t, however, are many agencies that can provide the level of full-service, bespoke offering that Accelerate Agency can give you.

We have years of experience in search engine optimization and live for helping our clients to grow and succeed. You only need to look at some of our case studies to see our track record in that regard. By leveraging our expertise we’ve helped clients as diverse as RingCentral and the Bank of Wales to vault up their respective Google rankings. They’ve then enjoyed the benefits of huge increases in organic traffic, healthier sales pipelines, and plenty more besides, as a result.

How do we deliver those kinds of results where other agencies can’t? It’s not just because we’re SEO experts-although, we are. It’s also thanks to the unique approach we take to improving our clients’ SEO.

Each client is always the central focus of any SEO strategy we help to develop. We craft fully customized solutions to align with the client’s current standing, SEO performance, niche, and business goals. There’s no one-size-fits-all attitude. That kind of approach to SEO costs businesses time, effort, and money.

At Accelerate, we work with you to produce an entirely individual path towards business success. That means we can take a 360 degree view of your SEO, and utilize all of our diverse knowledge and abilities to help you thrive.

Each bespoke SEO strategy from Accelerate Agency begins with an expert consultation. When you’re ready to take the first step to SEO success, either fill in our online form or give us a call on phone number; +44 (0) 117 3361103.

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