January 31, 2022

The Expert Guide to SaaS Lead Scoring for Supercharged Sales

When it comes to growing your SaaS business, lead generation is only half the battle. Those leads still need to be converted.  If you’ve got leads, […]
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January 17, 2022

9 Top SaaS Website Copywriting Techniques to Upgrade Your Content

Finding the words to describe a piece of software is a little more difficult than, say, a burger or a shiny handbag. It’s not colorful. It […]
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January 11, 2022

How to Build a SaaS Marketing Budget | Business Benchmarks & Breakdowns

Whether you’re a brand new startup or an established business, building a SaaS marketing budget is a time-consuming project. Ask 100 different SaaS companies how they […]
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December 22, 2021

SaaS Valuation Calculator: Learn How Much Your Business is Worth

There comes a time in the life of a SaaS business where a SaaS valuation is needed: It can tell you approximately how much your company […]
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December 7, 2021

How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast […]
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December 6, 2021

The History of SaaS | The New Digital Revolution, Explained

Introduction Over the last few decades, there has been huge growth in software-as-a-service (SaaS) business models, with SaaS tools helping to power all types of business […]
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November 8, 2021

20 SaaS Marketing Automation Tools & Tips For Your MarTech Stack

As you can see from the graph above, the major SaaS vendors continue to see massive annual growth. While the market may be dominated by the […]
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October 27, 2021

What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

What is Enterprise SEO? To answer that, let’s start by asking something a bit simpler: what is SEO? SEO stands for search engine optimization, and it’s […]
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October 14, 2021

What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

  To help you find what you’re looking for, you can use the following links to jump quickly between sections:    What is a Saas Company? […]
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