Our SEO Approach

We have a 3600 approach to SEO

We have a 360 approach to SEO, meaning, we look at your technical, onsite, and offsite efforts from every angle, to create a full-funnel strategy that will provide long-lasting results for your brand. Our bespoke solutions cover every phase of your audiences' search intent, from brand discovery to research, and consideration to purchase.

Our holistic methodology is broken down into three phases:

01. Diagnostics: We dig deep to identify your challenges and opportunities, starting with a series of AI audits covering technical SEO, onsite content, and offsite links. We then conduct in-depth competitor intelligence reporting and gap analysis, to determine the areas where you can capitalize to get ahead of your competition.

02. Strategy: We'll construct a strategic roadmap tailored to your online presence. It will address every type of search query, so you don’t miss out on any online visitors, no matter the stage of their customer journey. Our SEO strategies will support and optimize your further marketing initiatives, creating an enhanced and integrated solution across every touchpoint. We look at the whole picture.

03. Execution: We optimize your website. Like a vehicle service, we identify, correct, and upgrade your framework--the chassis of your site, if you will. We craft a pre-determined user-journey with our AI tools, to ensure visitors are served specific content to meet their needs. Then we amplify these efforts by creating a backlink network comprised of high-authority, high-traffic, high-reputation online publishers and domains.

Why do I need it

It’s a running joke that the best place to hide a dead body is on
page two of Google search, because no one ever looks there.
Basically, if you’re not on It's a running joke that the best place
to hide a dead body is on page two of any Google search.
No one ever looks there! If your content isn't on page one,
you're not going to be found.

Robust, effective SEO is how you get to - and stay on - page one.
We could go on about how important SEO is for your business,
but we'll let these numbers speak for themselves:

  • SEO is one of the highest converting channels for inbound leads
  • 93% of online experiences start with search
  • Earned search is five times more valuable than Google Ads
  • Content marketing gets three times more leads than paid search advertising
  • In 2020, Google has received nearly 2.3 trillion searches
  • 70-80% of online users focus on organic search results over paid listings
  • According to Google, almost 80% of its search algorithm relies on off-page factors - things like backlinks and content partnerships

Results I can expect to see

Solid SEO strategy and implementation can transform a business.
Our clients have enjoyed the following results (among many more):
  • High quality and high converting referral traffic
  • Better in-bound leads, and more of them
  • Higher conversion rates across the board
  • Growth in market share
  • Enhanced brand exposure and credibility
  • Heightened and growing site traffic
  • Less customer churn
  • Reduced ad costs
  • Improved synergy across all marketing channels