Enterprise SEO Agency
How we scale your
Enterprise business with SEO
Not all SEO is the same. Enterprise SEO is a very different ball game to search engine optimization for smaller brands, because it operates at scale. The market is more competitive, there are bigger challenges, more stakeholders, and legacy brand reputations on the line. Enterprise SEO is where we Accelerate.
We pride ourselves on our 360 organic search approach, which consists of a combination of technical, onsite, offsite, and content marketing. Our holistic approach to enterprise SEO ensures we are connecting with your audiences throughout every phase of their digital journeys, meeting every one of their search intents, across every digital touch point.
01. Technical SEO auditing
02. Keyword gap analysis
03. Competitor intelligence reporting
04. AI content analysis
05. Onsite optimization
06. Content modelling and creation
07. Link building
08. Content outreach and partnerships
09. Ongoing reporting
We begin with a series of one-to-one power sessions conducted by one of our senior experts. That way, we can get to grips with your pain points, business needs, and goals. We ensure we talk with your teams and establish the best ways of working, in order to achieve optimal results. Following this, we look at your data and analytics, website performance, and supporting marketing initiatives. That helps us bridge the gap between your brand vision and strategic thinking, so we can develop a clear growth road-map for your enterprise business.
We execute an in-depth competitor intelligence report in conjunction with a key-word gap analysis, which will highlight product or service categories into which you can expand your share of search. This is followed by our customized AI content analysis, demonstrating what existing content needs to be optimized and what additional material created, to get you out-ranking and out performing your competitors. No matter how large or renowned they may be.
We create a customized 360 search strategy at scale, which includes onsite and offsite SEO, and content marketing. We ensure complete integration with your additional channels, to enhance the results and impact of our SEO tactics alongside other campaigns and efforts. Our aim is to marry your business goals to your customers' needs, throughout every phase of their search journeys.
Production and promotion
We offer two alternatives, depending on your resources and preferences. We can collaborate with your teams, providing expert recommendations and suggestions for your content output. We will consult on best practice, and help with content ideation and implementation.
Alternatively, if you need additional resources to achieve your enterprise business goals, our 40+ strong team of creators and editors can produce content on your behalf. Using our AI technology we will optimize your existing and new content based on your customers' real-time searches, changing market trends, and SERP updates.
Additionally, if you want to establish content partnerships and collaborations, we have unparalleled relationships with an array of high-authority domains. We work with sites such as G2, Drift, VWO, HubSpot, and many more to boost referral traffic and audience reach.
Reporting and optimization
We produce detailed monthly reports to demonstrate your growth, successes, and opportunities to reach for. Throughout our collaboration, we will continue to iterate and optimize our SEO and content efforts in order to achieve optimal results and impact.
The companies we work with have experienced significant SaaS growth not long after our collaboration has begun. Results have included:
Increase in organic traffic
Added to sales pipeline
increase in organic traffic
boost in conversion rate
Bank of Wales
Increase in SERP rankings
Increase in website impressions
Ready to accelerate your
Enterprise business growth?
Book Your Consultation Now
Some of our Enterprise Clients
What pain points can an enterprise SEO company address?
An enterprise SEO (search engine optimization) company won’t just make sure your company rises in search rankings, or perform an SEO audit (although they will do that) - they’ll also help address pain points. There are four main categories of pain points your customers will have:
While you may have an understanding of your current customers’ pain points, an enterprise SEO company like Accelerate can help you understand your target audience in more depth. Whether that’s through competitor analysis, keyword research, or looking at your site’s analytics, we can turn these pain points into opportunities.
One way to address pain points is through targeted content. Let’s say your target audience’s most common pain point is a productivity based one - they’re looking for a software solution to save them time. An enterprise SEO company can target keywords related to this topic, and create content designed to answer their questions. This positions you as an authority - and means potential customers will look to you for answers.
Another way SEO firms can help with pain points is with link building. It’s not just about the content on your website - it’s also the content produced by you and about you elsewhere. Accelerate can help you have high-authority, trustworthy sites talk about certain pain points while linking back to you.
We can also help you take advantage of pain points people have with other brands - think about all those times you’ve searched for ‘[brand] alternatives’. By targeting this, and similar, keywords, you can present yourself as a better solution and top of the market. If you have physical stores, improving local SEO can make it easier for your customers to find you in comparison to other businesses - making you their first choice.
How can link building improve SEO strategies for enterprises?
The main search engine people use is Google, so in order to hit that first page of results, you’ll want to follow their algorithm’s requirements - one of which is known as ‘E-A-T’. This stands for expertise, authoritativeness, and trustworthiness.
Link building is a great way to meet these requirements. By building relationships with high-authority, trustworthy sites, you can boost the authority of your own website. Being linked to by leaders in a particular field will boost your own reputation - and your search rankings.
Beyond climbing the results page, link building is also a great way to boost the organic traffic coming to your site. As well as finding you through search result pages, potential customers can come across you on websites they already trust. That’s a whole new audience unlocked.
Hiring an agency like Accelerate means you don’t need to worry about finding these sites yourself. We know the best websites to approach for backlinks, and we know what they want.
To have a successful link building strategy, you need content worthy of linking to. Some SEO agencies (like us!) will provide content marketing solutions, while others will require you to hire a marketing agency or have an internal team. Content needs to be engaging, creative and ultimately, worth linking to.
How do you plan an enterprise SEO strategy?
Planning an enterprise SEO strategy can be challenging - it can involve dedicated SEO campaigns, content creation, analysis of KPIS and metrics, and even a new web design.
Small businesses might be able to get away with changing a landing page or two, but large businesses need to consider their entire enterprise website. Luckily, we're the experts in this. Planning enterprise SEO strategies is something we do all the time. There are a few key steps to follow.
Do your research
Large organizations will have access to a lot of data, so it's time to make use of it. You don't want a scattershot approach, as a strong strategy should focus on bringing in qualified leads. Look at your track record - what keywords are you ranking for, and which would you like to rank for?
Understanding your target audience, their search intent, and how they interact with you already is a good starting point. From there, keyword research and competitor analysis can help you start creating a plan.
Undertake an SEO audit
Before you can improve, you need to know where you are. Think of this as a health check - it will assess the quality of your website, content, and current SEO efforts. An external enterprise SEO firm can bring their outside eye to your website, and point out room for growth that you might never have noticed.
Optimize your website
No matter how great your content is, it'll be hindered by a poorly-optimized website. Technical SEO is a must at this stage. You want a website that loads fast, is easy to navigate, and encourages a long dwell time (that's the amount of time a viewer spends on there). Make sure to take into account mobile devices.
Choose your keywords
While small businesses and startups might have a few keywords to choose from, a large enterprise is likely to have a lot more! Working out which to prioritize is key to creating an enterprise SEO strategy. ‘Striking distance' keywords are useful here. These are keywords that you rank on page two or three for, but might be able to quickly boost to the first page.
Now you've got the strategy in place, you need to have a clear idea of how to evaluate success. What are you looking for? Improved lead generation, a boost to organic traffic, or an increased conversion rate? Take note of the metrics you intend to monitor from the start, and make sure your SEO agency is aware of them. This will help guide the strategy and implementation of the solution, as well as help you see if it's working.
What's better - an enterprise SEO agency or an in-house digital marketing team?
When it comes to enterprise-level SEO, it's important to have the right team available. That team might be a dedicated enterprise SEO firm, or an internal one, depending on your needs.
Hiring an external SEO team can seem pricey up front, but what you see is what you get: you don't need to invest in recruitment, training, office space, or other additional costs. This makes budgeting much easier, and also means you can jump in straight away.
Other benefits of hiring an external agency include:
- Bias-free assessments
- Years of experience
- Access to software, SEO tools, and data
Of course, there are downsides too - if you've hired additional agencies to build an ecommerce site, handle your social media, or manage your PPC ads, then you'll be co-ordinating lots of teams at once. While agencies like us provide high-quality content, it still requires a bit of extra organization between your business and our team.
Having in-house marketers work on your content marketing and page SEO means you have product experts on hand. They'll only be working on your campaigns, and it's much easier to update your enterprise site as you go. However, you'll likely have to invest money in an enterprise SEO platform, new tools and even automation. Unless your team has experience of optimizing web pages, you'll have to train them too.
An in-house marketing team may also find themselves biased, having worked on the marketing strategy they're now assessing - whereas an enterprise SEO agency will approach it with entirely new eyes.
Which solution is better depends on your company, your budget, and your team's experiences. Unsurprisingly, we think hiring an agency is best as we can bring a high level of expertise and experience to the table, right from the start.
How much do large companies spend on enterprise SEO?
Enterprise SEO costs depend on whether it's an internal or external team. Hiring internally has a high upfront salary costs- between $500,000 to $1,000,000 for a lead SEO Strategist, two or three people for outreach, a team of content writers and editors and a digital PR expert. This doesn't include training, investment in new technology and SEO tools, or other hidden costs.
An external agency, however, can start from $150,000 a year. The cost is decided up front with a clear contract and scope, and can be scaled up or down as needed. This makes working our your bottom line much easier. There's no need for you to invest in new software, and as experts, there's no need for training either.
What enterprise SEO services do you offer?
We'll boost your organic search results, optimize your website, and improve your conversion rate. Our range of enterprise SEO services includes:
A technical enterprise SEO audit
We'll look over your website and check all those technical bits: does it load quickly? How is the user experience? Is it easy to navigate? Importantly, how easy is it for search engines to crawl through the content? Our SEO team will look for all the ways you can improve your site on a technical level.
Keyword gap analysis
Our keyword research involves looking at your keyword rankings compared to your competitors. From this, we can help you figure out what you should be targeting - opportunities they're taking advantage of that you aren't, and things they might be missing that you can capitalise on.
Competitor intelligence reporting
This goes beyond checking keywords - we'll look at their content, their backlinks, and see where your competitors are succeeding or failing. From this, we can strategize - using their most successful elements and avoiding their pitfalls.
AI content analysis
We all know that the algorithm is king when it comes to search result rankings. AI content analysis helps us figure out just how to make that algorithm work for you. Whether it's looking at ideal content length, relevant keywords, useful tags or semantic search analysis, it helps us help you.
This is what most people think of when they think of SEO - optimizing your website to rank better. This is central to any enterprise SEO strategy, and goes hand in hand with the next service we offer - creating high-quality content.
Content modelling and creation
You can't just have web pages filled with keywords - they need to be part of useful, engaging, trustworthy content. Luckily, Accelerate's team of expert writers can help you create this content and optimize it at the same time.
Link building is a great way of building credibility and attracting potential customers. Backlinks are an important part of any strategy, and we have a lot of experience in getting these links on popular and authoritative domains.
Content outreach and partnerships
As well as optimizing your own site, reaching out to others is a great way to boost organic traffic. We can help you build partnerships with sites like Hubspot, and help with content outreach on thought leadership sites.
Of course, all of these services need regular evaluation. We provide ongoing reporting so that you can see what our strategies lead to - letting you know how you're ranking, where your new traffic is coming from, and whether you're meeting the KPIs you've set.