Success Story RingCentral.co.uk
increase in organic traffic
The Challenge
RingCentral wanted to grow - larger and faster. In order to do that they approached Growth Specialists, Accelerate to help with:
- Enhancing their share of voice
- Generating higher quality leads
- Increasing their sales pipeline and conversions
The Solution
We started with a series of audits; technical SEO, competitive intelligence, onsite content and offsite links. We also actioned a gap analysis, and upon doing so, identified new organic competitors in the market who were consuming RingCentral’s share of voice.
Our research also unveiled the site’s existing keyword and content strategy was failing to satisfy user intent, only capturing audiences looking for information, not those who were considering their services and/or ready to purchase.
Want Results Like These?
increase in organic traffic
generated in sales pipeline
return on Investment
The ‘360 Search strategy’.
We dived into RingCentral’s website, optimising underperforming pages, content and meta-data with our new keyword strategy, ensuring we were capturing audiences that are looking beyond sourcing information but considering or are ready to purchase.
In parallel, using our AI proprietary tech, we mapped out multiple on-site user journeys in order to serve uber-targeted content. This pre-determine what the user would see based on their searches for RingCentral’s products.
Next, we put RingCentral in front of an audience of over 100 million unique visitors by securing content features in high-authority publications. On behalf of the client with also created on-going content partnerships with publications such as HubSpot, Big Commerce and Mail Chimp.
What sets Accelerate apart from other agencies, is not just the incomparable results they’ve delivered but how passionate they are about growing RingCentral as if it were their own business. We couldn’t ask for a better partnership.
Sam O’Brien | Senior Website Optimisation & User Experience Manager - EMEA, APAC | RingCentral
