increase in traffic value
Global App Testing were looking to grow their presence in the US and the UK. They approached Accelerate to:
Our research began with identifying where Global App Testing (GAT) sat within the market, how they performed against their competitors and what keywords they were ranking for. Whist GAT had an abundance of keywords, their competitors with less were ranking higher, and because of this, consuming GAT's share of search in the US and UK markets.
increase in traffic value over 6-months
increase in non-brand clicks
Our SEO strategy focused on optimizing underperforming pages and content with Global App Testing's extensive keyword bank, plus our newly identified keyword opportunities. Next, we developed hubs based on search queries to ensure we were serving content relevant to their users' search intent and where they were in the purchasing funnel.
To amplify this, we produced in-depth guides containing business critical keywords that would propel GAT ahead of their competitors who were dominating on these keywords. We also secured listicle features and content partnerships with high-performing domains to increase referral traffic to core site pages.
“A critical component for accelerating Global App Testing’s exposure has been on maximising our content and SEO strategy. Working with the Accelerate team, we’ve seen an increase in the SERPS, an impressive boost in organic traffic, boosted authority from genuine link building and exceptional, agile customer service and support.”
Felix Billson | Head of Marketing | Global App Testing