increase in non-brand monthly traffic
increase in traffic value over 14 months
Dialpad is a new, disruptive player in business telecoms. They asked accelerate to help them capture market share using SEO. The agreed targets were:
We started with a series of audits; technical SEO, competitive intelligence, onsite content and offsite links.
Dialpad already had a very large website in place of over 1,200 pages, but none of this content was optimized for search.
Dialpad had not previously attempted SEO as a marketing vertical, which meant starting with a blank slate.
increase in non-brand traffic
increase in traffic value over 14 months
Our first priority was to concentrate on actions which would provide the biggest boosts in leads in the shortest amount of time.
Out of Dialpad’s existing 12,000 pages, we identified 300 which if optimized would quickly bring in high quality traffic. We identified and deleted a further 92 pages which were confusing Google’s algorithm and causing Dialpad to rank lower for important keywords.
A second priority was to begin redirecting traffic from the two domains Dialpad had recently obtained through company acquisitions. This process had to be done meticulously, ensuring that the right page from the previous domain was redirected to pages on dailpad.com which targeted the same keywords.
For content, digital PR, content partnerships and outreach, we identified topics most suited to driving leads for Dialpad, and began producing on-site and off-site content. In our first twelve months, we created 325 new pages for dialpad.com. Over the same period, we also produced and placed over 1,000 guest post articles and 3,500+ high authority links back to dialpad.com content.
In our first year working with Dialpad we:
After just four months of working with accelerate agency, Dialpad decided to double its monthly budget.
This was further increased by Dialpad following a decision to expand its SEO work internationally. Twelve months after work began, Dialpad’s monthly budget has grown by 300%.
“The work done by accelerate agency far exceeded our expectations and has provided excellent ROI. We operate in an extremely competitive SaaS niche with a lot of established players, but with accelerate's help we've turned SEO into an effective sales channel in matter of months.”
Grace Lau | Director of Growth Content | Dialpad