Increase in non-brand organic traffic
Brightpearl had three primary business objectives:
In order to find the causes of Brightpearl’s pain points we began with a series of audits.
With new market opportunities uncovered and critical issues identified, we set about transforming Brightpearl’s digital efforts.
We optimised all core site pages (page speed, meta data, content and site architecture), and put our new keyword strategy into effect, ensuring we captured target audiences throughout their search and buying journeys;
Next, we focused on a large-scale content collaboration campaign, which would boost Brightpearl’s traffic and significantly improve their online authority.
Increase in non-brand organic traffic (in 12 months)
Increase in non-branded traffic domain-wide (28 days)
Additional reach powered by high-authority
"We ask Accelerate for advice all the time, and they’re very helpful. They’re just a good, collaborative agency."
Nick Shaw | General Manager | Brightpearl