BookingLive reached out to Accelerate with three main objectives:
Expand share of search in both global and local markets
Increase conversion rate
Generate higher quality leads
In order to identify BookingLive’s pain points, we initiated a series of audits: technical, content and backlinks. In addition, we also conducted a keyword gap analysis, alongside competitor intelligence reporting
Our first point of call was enhancing the onsite optimization, which also included freshening up of the existing content. To further boost BookingLive’s SEO, we created additional onsite content to increase traffic to primary product and service pages, incorporating the new keywords uncovered in our analysis. This would ensure each site visitor was served relevant content based on their search intentions.
Next, we went to work securing powerful backlinks focused on core keywords and key pages. In conjunction with our outreach, we also attained content collaborations with high-authority domains, such as HubSpot, Vault and SAP.